Nestlé Waters Arrowhead

Situation

Nestlé Waters North America, the industry leader in the bottled water industry, bottles and distributes 15 well-known bottled water brands.

Objective

Nestlé Waters was looking to grow affinity and drive sales for Arrowhead, one of its water brands.

Solutions

Nestlé Waters teamed with AM/PM and Universal Studios to give away a day at Universal Studios Hollywood. Consumers were encouraged to enter through in-store text and online entry.

Results

Hipcricket ran a post campaign survey with consumers who participated.

• 78% remembered having participated in the promotion
• 64% found it interesting
• 38% had already purchased an Arrowhead product as a direct result from this program
• 44% said they are more likely to buy Arrowhead products
• 24% are more favorable over competitor products