MillerCoors Blue Moon
Geo-fencing push notification campaign for Blue Moon beer at 28 U.S. airports
Situation
Blue Moon wanted to be top of mind with consumers on the go.
Objective
- Target travelers
- Provide a way for Blue Moon fans to stay in touch with their favorite beer
- Increase sales of Blue Moon beers
Solutions
- Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
- Subsequently when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer
Results
Thousands of entries
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