K104 School Closures

Situation

K104/WSPK is a top hit radio station in New York’s Hudson Valley.

Objective

Be a source for exclusive content while driving additional revenue through sponsorships.

Solutions

WSPK offered listeners text alerts for school closures or delays. A local furniture store sponsored the program and offered one random registrant a store gift certificate.

Results

Listeners came to rely on the program. Through the sale of the sponsorship, the station received a 500 percent return on its investment.

“We’ve been able to offer a real service to the community and reach our listeners in another way. It sounds great on the air and the feedback I’ve gotten has been tremendous. We’ve been able to add some nice revenue, which is very helpful. Happy listeners, a happy PD, and a happy client!” – Jason Finkelberg, General Manager, WSPK.

Listener Testimonial

“Just wanted to say thanks! Getting school closing via text messaging is the GREATEST! 
With the text messaging, school closings are sent early enough so that my kid isn't half dressed before we know that school is closed; but most importantly, the message is sent early enough so that I am able to go back to sleep! And that is very much appreciated.”
 – VIP Listener