Perrier ‘Club Perrier’

Situation

In an appeal to chic consumers in North America and Europe, French sparkling water brand Perrier launched, “Le Club Perrier”.

Objective

• Promote the Perrier nightlife and culture portal
• Continue to evolve the U.S. consumer's perception of Perrier into one that is more in line with global perception – fun, daring, unique and modern

Solutions

Hipcricket developed a vital mobile component including a mobile website in English and French and calls to action via SMS and QR codes.

Results

Over a million views with the campaign continuing.