Kellogg's Crunchy Nut Cereal

Situation

The Kellogg Company is one of the world’s largest producers of cereals and convenience foods which are marketed in over 180 countries around the world. In 2011, Kellogg’s launched it’s Crunchy Nut cereal brand into the United States.

Objective

• Campaign push to support launch for new Crunchy Nut cereal in the United States
• Use existing content to engage the consumer and educate the brand’s message

Solutions

• Educate the consumer “It’s Morning Somewhere”
• Deliver video depicting areas around the world where it is morning time depending on what time the consumer interacts
• Drive repeat interactions

Results

This campaign success indicates the effectiveness of mobile marketing when included from an on-packaging mobile overlay with national distribution. The campaign generated over 100,000 QR scans with 50,000+ page views and 45,000+ video views to date.